Shaker & Spoon

Shaker & Spoon

Brooklyn, NY
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Shaker & Spoon

Company Overview

We are an ecommerce subscription box focused on curating original cocktail recipes (developed for us by an array of award-winning mixologists) and the unique, hard-to-find ingredients to make them. We are an ecommerce subscription box focused on curating original cocktail recipes (developed for us by an array of award-winning mixologists) and the unique, hard-to-find ingredients to make them. We have a heavy focus on gifting and also sell single cocktail kits and other cocktail-related products on our one time store and through our many partnerships. Each box has 3 original recipes and all the ingredients to make 4 of each for 12 total cocktails. We ship everything except for the alcohol so that means we can ship to all 50 states, allow for a lot of customization to what people are drinking (including nonalcoholic options), and leads us to endless partnership opportunities with various spirits brands. We launched in late 2015 but only went full time in the business in 2018. We've had great traction, almost doubling revenue every year, including from 2020 to 2021. Our topline cash revenue last year was just over $11M and our LTV/Cac ratio is 3.13 so we are bringing customers in profitably. Besides our steady growth and strong revenue, the most exciting thing we have built is our exclusive Facebook group. You'd be hard pressed to find a more engaged community anywhere on Facebook. With 16k members and growing, we're getting 560 comments a day on average! The community is kind, generous, and open-hearted where members really work to lift each other up. They host virtual and in-person happy hours in cities across the country, Last year, one member did a road trip up the east coast staying with other group members and having meet ups in various cities with local subscribers. There are even multiple Etsy listings for Shaker & Spoon accessories created entirely by our subscriber community! For us, the group acts as a lead converter, churn reducer, and win-back engine. We've built a powerful community and brand with strong, consistent growth year over year. We're looking for some money, and possibly a strategic partner to help us get to the next le

Products & Services

Shaker & Spoon cocktail club

A cocktail subscription service featuring a new box every month centered around a different spirit. There are 3 original recipes in each box and enough ingredients for 4 of each for 12 cocktails total. A box is designed to take down a 750ml bottle. There are new boxes each month and subscribers always have the option of skipping or swapping to a different box if they prefer.

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